Introducing Couture Events: Thoughtful, Elevated, and Heart-Led Event Design Rooted in Maui

Eighteen years ago, I planned my very first wedding on Maui, long before Pinterest boards, wedding blogs, or the days when “destination wedding” meant something other than a quick escape to paradise. What began as a creative outlet quickly became the great love of my professional life. Today, Couture Events is a full-service wedding and event planning studio designing celebrations across Maui, Lanai, O‘ahu, Kaua‘i, Hawai‘i Island, and beyond.

From the start, my approach has always been grounded in approachable luxury, thoughtful storytelling, and elevated design. I believe the best celebrations don’t just look beautiful, they feel beautiful. They honor the couple, their families, their story, and the environment around them. And they are guided with a level of care that allows guests to feel completely welcomed, seen, and taken care of.

A Heart for Design. A Passion for People.

Planning weddings is not simply my work, it is my passion. It is an honor I never take lightly to be invited into one of the most meaningful days of someone’s life. Whether I am designing a modern-tropical oceanfront ceremony in Wailea, producing a corporate event on Lanai, or curating a multi-day celebration at a private estate on Maui, my goal is always the same:
Create an experience that feels effortless, intentional, and unforgettable.

A Team I Am Proud Of

Behind Couture Events is a team I trust deeply, colleagues who have planned alongside me for many years, some for over a decade. They understand our standard of service, our eye for nuanced details, and the heartbeat of what we do: hospitality, creativity, and care. Our team is warm, capable, unflappable, and known for making our clients feel supported every step of the way.

A Community of Maui + Hawai‘i Vendors I Love

After nearly two decades in this industry, I have built relationships with some of the most talented vendors not only on Maui, but across the Hawaiian Islands and the West Coast. From floral designers and photographers to venues, entertainment, and culinary partners, our vendor community is the soul of what makes Hawai‘i celebrations so magical. Their artistry, professionalism, and aloha spirit elevate every event we produce.

Designing Weddings, Corporate Events, and Destination Celebrations

While destination weddings are at the heart of Couture Events, we also specialize in:

  • Corporate events

  • Welcome parties and post-wedding brunches

  • Milestone celebrations

  • Multi-day destination event experiences

Every event we create blends elevated design with seamless logistics, and every client receives the same personalized, high-touch care that has defined Couture Events for nearly twenty years.

For Those Searching for Luxury Wedding Planning in Hawai‘i

Because so many of our clients find us online, I also want to share what we value most as a Hawai‘i wedding planner, Maui event designer, and luxury destination event planning team:

  • Approachable, editorial-level design

  • Thoughtful guest experience

  • Creative vision balanced with logistical mastery

  • A deep understanding of Maui and Hawai‘i’s unique culture, landscapes, and venues

Whether you are searching for a Maui wedding planner, a Hawai‘i event designer, or a team to oversee a luxury corporate event in Hawai‘i, we are honored to meet you here.

A New Chapter

Launching this blog feels like opening a door, an invitation to share more of what inspires us, the behind-the-scenes of our creative process, and the stories from the incredible clients who trust us with their most meaningful moments.

From the bottom of my heart, thank you for being here.
I cannot wait to help create the most beautiful chapter of your story.

Erica, Founder & Creative Director, Couture Events